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The Journey of Email Bounce Challenges in Salesforce Marketing Cloud In the bustling digital kingdom of Salesforce Marketing Cloud (SFMC) in India, there lived a diligent email marketer named Raj. Raj was determined to conquer the challenges posed by email bounces and ensure successful email campaigns throughout the vast subcontinent. In this realm, email bounces were akin to the shifting sands of the Thar Desert - unpredictable and ever-changing. They were divided into two formidable foes: the Soft Bounce, a momentary hurdle, and the formidable Hard Bounce, an email adversary that seldom relented. Raj knew he had to navigate these challenges to ensure his messages reached their intended recipients. Raj's quest began by understanding the nature of these ...

Comprehensive Overview of Salesforce Marketing Cloud (SFMC) Studios and Features A Comprehensive Overview of Salesforce Marketing Cloud (SFMC) Studios and Features In today's rapidly evolving digital landscape, effective marketing has become an essential element for any business looking to thrive. Salesforce Marketing Cloud (SFMC) emerges as a powerful solution to address the multifaceted challenges of modern marketing. With its suite of studios and a range of cutting-edge features, SFMC empowers businesses to create, automate, and personalize their marketing efforts across various channels. In this blog, we'll provide you with a comprehensive overview of the key components and features of Salesforce Marketing Cloud. 1. Email Studio: Crafting Engaging Email Campaigns Email Studio wi...

Maximizing Subscriber Engagement: A Comprehensive Guide to SFMC Subscribers and Lists Welcome to our blog dedicated to mastering the art of subscriber management within Salesforce Marketing Cloud (SFMC). In today's digital age, effective subscriber management is the cornerstone of successful marketing campaigns. We'll delve into the various components that make up subscriber management, including lists, groups, exclusion lists, publication lists, suppression lists, profile centers, and preferences. Let's dive in! 1. Lists: Organizing Your Subscribers Lists in SFMC are the foundation of your subscriber management strategy. They allow you to segment your audience based on various criteria such as demographics, behavior, and preferences. By creating and managing lists, you can ens...

 EPISODE 05 Shibu Abraham  works for  UST  as APAC head for Salesforce Practice and has 23+ years of Experience. He is a Golden Hoodie Recipient, Salesforce MVP, Marketing Champion, and "The Man of Simplicity". 1. Introduction : ▶️  https://lnkd.in/dhrTRiRY In this part of the conversation, he explains, his journey from his childhood, college days, and accepting the offer from UST. He also explains how he was introduced to Salesforce practice and how he got into Salesforce Marketing Cloud. 2. Salesforce Champions and MVP : ▶️  https://lnkd.in/d24AmP4C In this part of the conversation, Shibu explains Marketing Champions and Salesforce MVP nominations. Marketing champions are salesforce community members who volunteer to build and help the community and Salesforce MVPs are members nominated by the community who are approachable, generous, and Subject matter experts. He explains how he learned to record videos for the community and his passion to help people...