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The Tale of Neha and SFMC's Domain Verification The Tale of Neha and SFMC's Domain Verification Once upon a time in the colorful land of Salesforce Marketing Cloud (SFMC), there resided a diligent email marketer named Neha. With her vibrant spirit and creative flair, Neha was known for crafting captivating email campaigns that captured the hearts of her company's customers. However, she soon realized that her efforts would be in vain if her emails didn't reach their intended recipients. One fine day, as Neha delved deeper into the world of SFMC, she stumbled upon a mystical concept known as domain verification. Intrigued by its potential, she set forth on a quest to unravel the importance of domain verification, tailored to the unique Indian landscape. As she journeyed through the diverse realms of SFMC, Neha discovered that domain verification held the key to establishing...

How To Become A Good Mentee For Salesforce Marketing Cloud Salesforce Marketing Cloud is a powerful tool used by businesses of all sizes to manage their marketing campaigns. To maximize the value of this tool, many companies seek the guidance of a mentor who can provide insights, tips, and guidance on how to use Marketing Cloud effectively. If you're looking to become a mentee for Salesforce Marketing Cloud, there are a few things you can do to ensure you get the most out of your mentorship.  Be Clear About Your Goals                     Before you start your mentorship, you should have a clear idea of what you want to achieve. What are your goals for Marketing Cloud? Do you want to improve your email campaigns? Are you looking to increase your social media presence? Do you want to learn how to use Marketing Cloud to better understand your customers? Once you have a clear idea of your goals, you can work with your mentor t...

The Journey of Email Bounce Challenges in Salesforce Marketing Cloud In the bustling digital kingdom of Salesforce Marketing Cloud (SFMC) in India, there lived a diligent email marketer named Raj. Raj was determined to conquer the challenges posed by email bounces and ensure successful email campaigns throughout the vast subcontinent. In this realm, email bounces were akin to the shifting sands of the Thar Desert - unpredictable and ever-changing. They were divided into two formidable foes: the Soft Bounce, a momentary hurdle, and the formidable Hard Bounce, an email adversary that seldom relented. Raj knew he had to navigate these challenges to ensure his messages reached their intended recipients. Raj's quest began by understanding the nature of these ...

 EPISODE 09 Genna Matson  is Salesforce Marketing Cloud Technical Architect for  NBC Sports . She is 3X Marketing Champion, MVP, and  HowToSFMC  co-founder.  Geena is like "Vasco da Gama" for ExactTarget Aka Salesforce Marketing Cloud. Her experience with Email Marketing started from a very early age. And, when she got introduced to Digital Marketing, she explored every aspect of Digital Marketing from Spam Filtering to SMTP via ExactTarget from different Email Service Providers. Geena goes into detail about ExactTarget history. Geena loves the magic in HowToSFMC and invites everyone to HowToSFMC. Geena prefers writing in code, She has her affinity towards AMPScript, but has fallen in love with SSJS and calls out  Gregory Gifford . She goes technical in this part of the conversation from CustomObjectKey, partitioned by, Top With Ties, and MOD function.  She Opens up mixing Marketing and Technical together to build more beautiful technical det...