💡 Candid Conversation with Shashi | EP -06 | Phaneendra Arigachetta 💡

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 EPISODE 06



Phaneendra Arigachetta works for Appistoki Group as Chief Technology Officer, in Singapore. He loves to call himself a Trailblazer and Marketing Champion. Phaneendra explains why the Marketing Cloud boot camp is for 7 (seven) months. This 'ambitious' boot camp encapsulates all Salesforce Marketing Tools including CDP and Interaction Studio. Especially focusing on the growth story for South East Asia in Salesforce Marketing Cloud technologies.
He goes down to his memory lane and explains his college days, his love for his sister, and her studies. He also explains how he landed in Salesforce Technology and how he scaled up. And we discussed the right way to approach a problem. He has been appreciated vertically by many for his approach to the problems with technical packaging and solutions.
Phaneendra goes into detail explaining the mindset of a fresher who has excelled in their studies. He explains why he moved away from Mainframe development to Salesforce development.
He also explains how his interest started in Salesforce technology. He started developing mobile applications leveraging managed packages for Salesforce. Phaneendra has 48+ certifications for Salesforce and AWS. He keeps upscaling and motivating himself.
Phaneendra explains AWS Lambda and the different application integration they implemented using Lambda. He detailed how they reach out to community members and the responses from the community members.


Phaneendra, in a candid conversation with Shashi, opens up and explains the life cycle of the SFMC project and defines the role and responsibilities during the SDLC process.

For the first time, we opened up about job interviews and expectations from Organisations and interviewers. He also shares some inside stories about a job interview that is sure to raise many eyebrows.
Phaneendra suggests every beginner be active in trailhead and complete trailhead modules, build connections and ask questions.

Part 1: ▶️ https://lnkd.in/dAk8ZSrF

Part 2: ▶️ https://lnkd.in/dR3XtFTq

Part 3: ▶️ https://lnkd.in/dEkTdcZF





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