💡 Candid Conversation with Shashi | EP -09 | Genna Matson 💡

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 EPISODE 09




Genna Matson is Salesforce Marketing Cloud Technical Architect for NBC Sports. She is 3X Marketing Champion, MVP, and HowToSFMC co-founder. 
Geena is like "Vasco da Gama" for ExactTarget Aka Salesforce Marketing Cloud. Her experience with Email Marketing started from a very early age. And, when she got introduced to Digital Marketing, she explored every aspect of Digital Marketing from Spam Filtering to SMTP via ExactTarget from different Email Service Providers. Geena goes into detail about ExactTarget history.
Geena loves the magic in HowToSFMC and invites everyone to HowToSFMC.

Geena prefers writing in code, She has her affinity towards AMPScript, but has fallen in love with SSJS and calls out Gregory Gifford. She goes technical in this part of the conversation from CustomObjectKey, partitioned by, Top With Ties, and MOD function. 
She Opens up mixing Marketing and Technical together to build more beautiful technical details and how they came up with an idea for HowToSFMC

In an illuminating conversation with Shashi Prasad, she talks about the idea behind HowToSFMC, her experience with crashing DX servers, and how she learned from her mistakes that led to the unearthing Digital Marketing Experiences, the path that carves her life thereafter and then creating ultimate reality. Throughout the conversation, she talks about the marketing industry and how it stands with the technical framework.

Part 1: ▶️ https://lnkd.in/dkNhWkzn

Part 2: ▶️ https://lnkd.in/dYnKWSdq

Part 3: ▶️ https://lnkd.in/ds8EUNwB




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