Candid Conversation with Shashi | EP -05 | Shibu Abraham

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 EPISODE 05


Shibu Abraham works for UST as APAC head for Salesforce Practice and has 23+ years of Experience.

He is a Golden Hoodie Recipient, Salesforce MVP, Marketing Champion, and "The Man of Simplicity".





1. Introduction :

▶️ https://lnkd.in/dhrTRiRY

In this part of the conversation, he explains, his journey from his childhood, college days, and accepting the offer from UST.
He also explains how he was introduced to Salesforce practice and how he got into Salesforce Marketing Cloud.


2. Salesforce Champions and MVP :
▶️ https://lnkd.in/d24AmP4C

In this part of the conversation, Shibu explains Marketing Champions and Salesforce MVP nominations. Marketing champions are salesforce community members who volunteer to build and help the community and Salesforce MVPs are members nominated by the community who are approachable, generous, and Subject matter experts.
He explains how he learned to record videos for the community and his passion to help people.
He considers Eliot Harper and Gregory Gifford as his mentor.


3. SFMC Gurus and Clients :
▶️https://lnkd.in/drchJ6_W


Shibu explains how he learned SSJS from Gregory Gifford's blog, he also explains how he learns from Lukas, Adam Spriggs, and many others. He heads the APAC region and looks after growth across the region. He is outspoken about his passion for Salesforce Marketing Cloud and LWC. Aims to build a vibrant salesforce community in South East Asia.
He explains in detail the nuances of bringing all the historical data into the marketing cloud and how to approach the clients. He highlights the importance of Genie and CDP.


Shibu's blog - http://tidbitsforu.com/

Greg's blog - https://gortonington.com/


4. CDP Vs Genie :
▶️https://lnkd.in/dfDHXMPr


In an informative conversation, Shibu opens up about CDP and Genie.
Genie is an architecture framework that encompasses CDP with real-time data along with hyper force utilizing Einstein and Flows and can be used for Sales, Service, and other platforms. Genie will expand for all lightning platforms.


5. Golden Hoodie Moment :
▶️https://lnkd.in/dJ8FJ4Jy


Shibu shares his experience receiving Golden Hoodie. He doesn’t hesitate to speak his mind on matters that mean much to him like attending Dreamforce, being a keynote speaker, and Jet lag 'boon'. He further talks about how helping people and his passion to reach out to people.


    

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